• What is Kizuna?s

    Kizuna is a Japanese word that means connection—both the visible bonds we share with others and the deeper, unspoken ties that unite us. It reflects mutual care, harmony, and support, whether in personal relationships or within our communities and businesses.

     

    This idea shapes how I approach email marketing. Email isn’t just a modern communication tool; it’s a special and viable way to build meaningful connections, foster trust, and create lasting relationships with your audience. With the right strategy, it can strengthen the bonds that can help your business expand and make the impact you seek.

  • Building Your Audience, Tribe, Community

    If your website crashes tomorrow, your team is abducted by aliens, or your shop, salon, retreat center, man cave, or she-shed goes up in flames (and trust me, I'm not wishing that on anyone!), your lifeline is your list.

     

    Your list—your carefully nurtured audience—is, hands down, your greatest business asset. Everything else can be rebuilt, rehired, or rebooted, but none of that will happen easily or quickly without your list.

     

    For email to work in your favor, it helps to start with a few basics. Who are you trying to help? What do they truly need? And how can you earn their trust? The best emails answer these questions, connecting with your audience on a deeper level and building an authentic relationship.

     

    What I can help with:

     

      • Grow Your Community
        Help you attract the people who truly want to hear from you by creating sign-ups and irresistible offers.

     

      • Write Emails That Feel Like Conversations
        Craft emails that sound like you're talking directly to your readers, making them feel seen and understood.

     

      • Make a Game Plan for Your Emails
        Work with you to map out an email plan that matches your business goals and connects with your audience.

     

      • Keep in Touch Automatically
        Set up email sequences that keep the conversation going, even when you're busy doing what you love.

     

      • Create Personal Touches
        Help you share stories, tips, and updates in a way that makes your subscribers feel like they're part of your inner circle.

     

      • Get More Eyes on Your Emails
        Tweak your subject lines and content so more people open, read, and click on your emails.

     

      • Bring Old Friends Back
        Reconnect with subscribers who've gone quiet and remind them why they joined your list. Download my free Re-engagement Checklist below for help with how to do this.

     

      • Spread the Word About What You Offer
        Write friendly, effective emails to let people know about your latest services, events, or products without feeling pushy.

     

      • Play by the Rules
        Make sure your emails follow the rules so your subscribers feel respected and your business stays on the safe side.

  • Reignite Connections with Your Email List

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    Get your FREE Email Re-engagement Checklist

     

    It's very common for email subscribers to lose interest after they subscribe. But don't let that drag down your email efforts, or worse, hurt the chances of having your emails delivered at all!

     

    Download my 10-Step Email Re-Engagement Checklist—your roadmap to reconnecting with inactive subscribers and energizing your email list.

     

    Here's what's inside:

    • A step-by-step plan to identify and re-engage inactive subscribers
    • Simple tips to craft subject lines that make your readers want to click
    • Bonus tips to keep your email list healthy and engaged 

    Grab the checklist now and start reconnecting with your subscribers by showing them the value they've been missing!

    Name *
    Email *

    Let's Build Kizuna Together

    I work with clients at all levels, from light, supportive connections to deep, integrated partnerships.

     

    Whether you need a quick burst of clarity to get started, a steady hand to guide you through the next steps, or a strong, lasting partnership to transform your strategy, I'm here to meet you where you are and help you grow.

     

    Hi, I'm Cheryl Liquori, the founder of Kizuna Communications, where email marketing meets connection, empathy, and results. I believe email isn't just a tool; it's a bridge—a way to spark meaningful conversations and nurture the relationships that help businesses thrive.

     

    At Kizuna Communications, I help entrepreneurs and small business owners overcome the overwhelm of email marketing, ditch the guesswork, and create strategies that actually feel good to implement.

     

    Whether you're struggling to keep your audience engaged, unsure how to stand out in crowded inboxes, or tired of feeling like your efforts aren't paying off, I'm here to change that.

     

    My approach is simple: Email should reflect the heart of why you started your business in the first place—your passion, your purpose, and the impact you want to create.

     

    It's not just about sending messages; it's about sharing your story, showcasing what you offer, and highlighting the difference you make for your clients.

     

    Together, we'll craft a plan that's not only effective but also rooted in authenticity and trust—because I know your audience isn't just a list. It's a community waiting to grow with you.

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    Cheryl Liquori, Founder of Kizuna Communications

    It starts with a conversation. 

    Send me your name, email, and phone (optional) and I'll reach out to schedule a time for us to connect.

     

    This is not a sales pitch. Just an opportunity to learn more about each other and see if we're a good fit. We might not be, and that's okay. I hope we are, though. This could be fun!

     

    First Name *
    Best Email *
    Phone
    Anything you'd like me to know about you or your business ...
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