• What is Kizuna?s

    Kizuna is a Japanese word that means connection—both the visible bonds we share with others and the deeper, unspoken ties that unite us. It reflects mutual care, harmony, and support—whether in personal relationships or in the way we show up in our businesses.

    This idea shapes how I work with entrepreneurs and small business owners. Whether we're clarifying your message, planning your next offer, refining your email strategy, or shaping your overall marketing approach, my goal is to help you communicate with clarity and purpose.

    Because when your message aligns with your values, and your outreach is rooted in connection, growth feels not just possible—but real.

  • Building Your Audience, Tribe, Community

    If your website crashes tomorrow, your team is abducted by aliens, or your shop, salon, retreat center, man cave, or she-shed goes up in flames (and trust me, I'm not wishing that on anyone!), your lifeline is your list.

    Your audience—the people who want to hear from you—is your most valuable asset.

    But building that list, and knowing what to say once they’re on it? That starts with clear messaging and a solid strategy.

    That’s where I come in. I help entrepreneurs and small business owners clarify their message, connect with their audience, and create email and marketing plans that actually feel good to implement.

    What I can help with:

    • Clarify Your Message
      Figure out how to talk about your work in a way that feels true to you and resonates with the people you want to serve.
    • Use Email to Build Real Relationships
      Write emails that sound human, spark connection, and grow trust..
    • Create a Marketing Plan That Fits You
      Map out offers, content, a revenue model, and communication that match your goals and energy—not someone else’s formula.
    • Optimize What You’ve Already Got
      Improve subject lines, open rates, or nurture sequences so your email list actually works for you.
    • Re-Engage Quiet Subscribers
      Bring old contacts back to life with thoughtful, on-brand messages that remind them why they joined.
    • Share What You Offer—Without Feeling Salesy
      Let people know how to work with you in a way that feels natural, helpful, and human.

  • Reignite Connections with Your Email List

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    Get your FREE Email Re-engagement Checklist

    It's very common for email subscribers to lose interest after they subscribe. But don't let that drag down your email efforts, or worse, hurt the chances of having your emails delivered at all!

    Download my 10-Step Email Re-Engagement Checklist—your roadmap to reconnecting with inactive subscribers and energizing your email list.

    Here's what's inside:

    • A step-by-step plan to identify and re-engage inactive subscribers
    • Simple tips to craft subject lines that make your readers want to click
    • Bonus tips to keep your email list healthy and engaged

    Grab the checklist now and start reconnecting with your subscribers by showing them the value they've been missing!

    Name *
    Email *

  • Let's Build Kizuna Together

    I'm Cheryl Liquori, founder of Kizuna Communications. I help entrepreneurs and small business owners clarify their message, connect with their audience, and grow their business through thoughtful strategy and email marketing that actually feels good to implement.

    Whether you need a burst of clarity, steady guidance, or a long-term strategic partner, I’ll meet you where you are—and help you move forward with focus and confidence.

    At the heart of it all is connection: between your values and your voice, your offers and your audience, your work and the people it’s meant to serve.

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    Cheryl Liquori, Founder of Kizuna Communications

    Need clarity on your message or next move?

    Schedule a personalized Clarity Call and let’s chat.

    In this complimentary 30-minute call, we’ll explore where you are, where you want to go, and what’s getting in the way.

    You don’t need to have it all figured out. You just need a place to start. The rest will unfold.

  • Open Office Hours for Entrepreneurs, Coaches, and Service Providers

    Free weekly drop-in calls to get light support, fresh ideas, and real-time feedback

    Running your own business means making a lot of decisions—often on your own. Whether you’re a coach, consultant, or creative service provider, it can feel overwhelming and isolating.

    Open Office Hours is a free 30-minute drop-in call where you can get light support, real-time feedback, or a sounding board for your messaging, offers, email, or marketing. It’s a space to get unstuck, feel supported, and move forward with more clarity.

    Wanna check it out? Sign up to get weekly reminder emails with the Zoom link and details.

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